In today’s fast-paced digital age, the education landscape is rapidly evolving. Edtech companies are at the forefront of this transformation, providing innovative solutions to help students prepare for competitive exams like JEE, BITSAT, and NEET. One such company has recently showcased the power of performance marketing in driving brand visibility, user engagement, and conversions. Let’s delve into how they achieved remarkable success through two key campaigns: the Performance Max Campaign and the App Install Campaign.
Performance Max Campaign: Amplifying Brand Visibility and Conversions
The primary goal of the Performance Max Campaign was to boost brand awareness, drive website traffic, and ultimately increase conversions for the company’s online coaching programs. The results were nothing short of impressive:
- Impressions: 361,585
- Clicks: 7,405
- Cost: ₹41,824.21
- Click-Through Rate (CTR): 2.05%
- Average Cost Per Click (CPC): ₹5.65
- Conversions: 72
- Conversion Value: ₹15,16,300
Return on Advertising Spend (ROAS): 6X
This campaign effectively managed to strike a balance between cost and performance, achieving a robust ROAS of 6X. The CTR of 2.05% indicates strong engagement from the target audience, showcasing the campaign’s effectiveness in capturing the interest of IIT aspirants. With a moderate CPC of ₹5.65, the campaign efficiently drove significant conversions, highlighting the impact of strategic performance marketing.
App Install Campaign: Driving User Acquisition and Engagement
In addition to enhancing website traffic, the company also focused on increasing app downloads and user acquisition through the App Install Campaign. The results speak volumes about the campaign’s success:
- Impressions: 1,720,839
- Clicks: 106,426
- CTR: 6.18%
- Avg. CPC: ₹0.34
- Cost: ₹36,168.10
- Installs: 6,961
- Cost Per Install (CPI): ₹5.20
- Install Rate: 1.92%
The App Install Campaign achieved an impressive CTR of 6.18%, reflecting strong interest and engagement from the target audience. Despite the low CPC of ₹0.34, the campaign managed to drive a high number of app installs, resulting in a cost-effective CPI of ₹5.20. With an install rate of 1.92%, the campaign successfully attracted new users to the company’s mobile application, providing them with convenient access to study materials, practice tests, and live classes for JEE, BITSAT, and NEET preparation.
Conclusion: The Power of Performance Marketing
The success of these campaigns underscores the importance of performance marketing in the edtech sector. By strategically leveraging digital channels, the company has been able to enhance brand visibility, drive user engagement, and achieve significant conversions. The impressive results of the Performance Max Campaign and the App Install Campaign highlight the potential of performance marketing to revolutionize the way students prepare for competitive exams.
As the education landscape continues to evolve, edtech companies must continue to innovate and adapt their marketing strategies to meet the needs of their target audience. The success story of this company serves as an inspiration, demonstrating the transformative impact of performance marketing in empowering IIT aspirants with quality education and personalized learning experiences.
